Questioner: Sadhguru, can you share something on how to build goodwill and manage perceptions?
Sadhguru: So how to build goodwill. I was doing a program for one of the top, you know, really one of the largest multinational company in the world. Top 25 executives. It’s a two-day event. I had nine volunteers with me. Isha foundation is a completely volunteer-run organization. And these nine volunteers were managing everything for the program, and on the second day one of these executives asked me – Sadhguru, where do you get such people? Because they are always looking for attrition, you know. Where do you get such people? I said, you don’t get them, you got to make them. How do you make them? I said, you have to make them fall in love with you. Oh, how do we do that? I said, first you must fall in love with them. Then they say, oh they don’t pay us for that. So that’s all it is.
You cannot build goodwill, you have to exude goodwill
So you cannot build goodwill, you have to exude goodwill. If you offer it to everybody, then it comes back to you in many ways. But you don’t worry whether it comes back to you or not, this should be your way of living. This should be a way of being, that you naturally include everybody in everything that you are. Some will respond, some will not respond and it’s fine, it’s their choice. But, as far as you’re concerned, there’s no choice. You have fallen in love with everybody. For them, they can choose still. But after some time, they’ll lose their choice, they’ll have no choice. If you continue to be like this, you will see after some time they have no choice at all. Initially they act like they have a choice, but after a while they’ll have no choice.
So don’t try to build goodwill. See, when I say fall in love with something, all I’m saying is – what you refer to as love is just a certain pleasantness of your emotion. Emotion is a very powerful thing. Though people talk all intellectual nonsense still world is driven by human emotion. Yes? Isn’t it so? Who gets elected is still driven by emotion, isn’t it? Who is popular in the country, or in the world is still driven by emotion, isn’t it? People that you have never set your eyes upon, they’re the people you’re in love with. Please see. Yes? You see an Amitabh Bachchan or a Tendulkar or a Brad Pitt or somebody or maybe Angelina Jolie… I’m sorry. You are in love with people that you have never seen because that is the nature of your emotion.
Emotion is a powerful tool… world is driven by human emotion
So emotion is a powerful tool. So if you can manage a steady sweetness of your emotion, you’re in love with everything around you. If you’re like this, people can’t help it. They’ll fall. This is not a trick, this is a way of being. This is an intelligent way to exist because whether they fall in love with you or not, your life is very pleasant and sweet.
Whether somebody loves you or not doesn’t make a difference, it is just that you are loving making your life very pleasant. So, goodwill – there is no trick to build goodwill. That is called cunning, you know. There is no trick. You just be like this. Those who respond – respond. Those who don’t – don’t. What is the problem!